Well, it’s official; the last new Pokémon for Diamond, Pearl, and Platinum has arrived. Nintendo is introducing Arceus (AR-key-us) with a three-pronged assault:

1. The Main ’Mon
Last week, Nintendo and Toys R Us held an event where players could download Arceus to their Diamond/Pearl/Platinum game cards. Arceus, nicknamed the “Alpha Pokémon”, is a Normal-type, with an Ability that allows it to change its type using special items.

2. The Real Deal
Arceus is also the star and namesake of the newest expansion for the Pokémon TCG. With the Arceus and Arceus Lv. X cards exempt from the “Limit 3 Per Deck” rule, this could change the face of the game.

3. Showtime
This Friday (the 20th), Cartoon Network is premiering Pokémon 12: Arceus and the Jewel of Life. This film is also the conclusion of the Dialga/Palkia story arc that includes The Rise of Darkrai and Giratina and the Sky Warrior.